About

Gander is the operating system for the next generation of CPG brands. We're building the essential platform that bridges the gap between unruly spreadsheets and stodgy enterprise software.

Born from years of experience in the CPG industry, Gander was created to solve a fundamental problem: scaling brands need tools that are powerful enough to handle complex formulation and production planning, but intuitive enough to let teams move at the speed of innovation.

Our platform is designed specifically for up-and-coming CPG brands—companies that are past the spreadsheet stage but not yet ready for (or interested in) the complexity and cost of traditional enterprise solutions. We've nailed the ideal balance of structure and flexibility that fast-growing organizations demand.

Whether you're a solo founder perfecting your first formula or a growing team managing multiple product lines, Gander gives you the tools to formulate with confidence, calculate margins with ease, and commercialize without costly mistakes.

Our Mission

To empower emerging CPG brands with the tools they need to innovate, scale, and succeed without the burden of clunky systems or costly errors.

Our Values

Simplicity over complexity. Flexibility over rigidity. Your intellectual property stays yours. We're here to support your growth, not hold you back.

Our Commitment

Best-in-class security, intuitive design, and responsive support. We're building software that we'd want to use ourselves—and we think you will too.

Meet the Founders

We cut our teeth in-house at challenger CPG brands, and we still work with them today. That’s how we know what founders, investors and R&D teams need to catapult a brand to success. We made the tool we were missing. Use it to accelerate your meteoric rise.

Industry Expert

Sam Kressler

Co-Founder

I've been in the culinary and natural food worlds for almost two decades, working for early stage culinary and CPG startups, Fortune 1000 companies, and everything in between. I have cooked my way through NYC and San Francisco and eaten my way through a good chunk of the planet.

Since 2018 I've been the Founder and Principal of Stir Innovation, a culinary- driven, sustainability-centered CPG consulting firm focused on creating real, clean and above all, delicious products for its clients and their consumers. Stir works with CPG brands at all levels, guiding them through the entire innovation process, from ideation through scale-up to steady-state production. Basically, Frank and I built Gander because I couldn't find anything that fit my and my team's needs as formulators, or the needs of Stir's start-up, emerging, and growth-stage clients. Excel is the default, but I knew we could make something much better for our industry.

Desert island meal: Some sort of whole fried fish, Asian noodle soup (probably khao soi), papaya salad, and a Costco chocolate chip cookie.

Technology Lead

Frank Wiles

Co-Founder

I've never worn a toque, but in my nearly 30 years in the tech industry I've worn basically every hat that exists. Development, systems administration, tech lead, architect, middle management and c-suite roles. I help discover and set the best practices in a few areas of the tech world.

Since 2007 I've been the Founder and President of REVSYS, a Python development and consulting company. REVSYS helps startups, universities, and large enterprises build better web based software faster, these days with more and more AI built in. I'm a PSF Fellow, Django Steering Council Member and former President of the Django Software Foundation.

So why did the idea of Gander appeal to me? My main hobby is cooking. While many men my age get a sports car as their middle life crisis, I got my dream kitchen. While I tourtured my wife and children for the 9 months it took our contractors to do all of the crazy things I wanted, it was one of the best decisions we ever made.

Dessert island meal: Roast chicken with Aji verde, arugala heavy salad, Miso soup and a nice glass of Port for dessert.

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